A medium-sized international executive education business operated in a highly competitive landscape. While established in one country, it faced challenges starting fresh in new markets, where business and academic functions moved at different speeds. Limited resources added complexity to restructuring sales and marketing operations for growth.
With a fresh pair of eyes as an external consultant, we took immediate action during a crisis, offering a hands-on, solution-oriented approach to drive immediate sales results through performance marketing. Once stabilized, we implemented a more structured, data-driven methodology as marketing director ad interim, focusing on:
Our approach is perfect for businesses in transition, especially when resources are limited, and quick, impactful changes are needed. We combined a hands-on, crisis-driven approach with strategic, data-driven insights to deliver immediate results and lay the groundwork for future growth. The PEX method blends business acumen with an empathetic understanding of internal dynamics, ensuring that the marketing and sales transformations were not only effective but sustainable. By focusing on both business objectives and people development, we helped align the academic and business sides of the company for long-term success.
We would love to hear from you! Feel free to reach out. Our team is always here to assist you. Contact us today and let’s get things moving!
We would love to hear from you! Feel free to reach out. Our team is always here to assist you. Contact us today and let’s get things moving!